Google Analytics and its Features

By October 10, 2012July 5th, 20174 Comments
Today am gonna share about Google Analytics.Whats is Google Analytics and its Awesome features to track your Blog.How Google Analytics work?The Answer of all these question are in this post.Google Analytics (GA) is a free service offered by Google that generates detailed statistics about
the visitors to a website.It is the most widely used website statistics service,currently in use.It hepls a lot to Site owner in to Track all the behaviour of all visitors and Analysis of Traffic to their site,measuring performance of individual pages (or even ad units), identify low performing webpages, and more..So,one important thing you got that Analytics is related to Track and Analysis of Visitors to your site.For example:track the IP address of Visitors,show date and time at which visitor visits your blog,for how much time Visitors stay on your site,How many clicks are clicked on your Blog
(If you use Adsense on your Blog than this feature is very important to know,as sometime any visitor clicks anonymously on Ads to bann you from Adsense,and Google Analytics in needed to give check this and sending log files to Adsense as a Evidence)means all activity of visitor on your site you can check without knowing to visitor as Analytics works in the background, unknown to any visitors, tracking their behaviour through a series of site measurements that it then uses to create graphical reports for the site administrator.
How Google Analytics Works:
I am giving an overview how it works.Whenever someone visits a web site, a variety of information is stored on the server in the form of access logs. These files are simple text files that are formatted in a specific way to allow programs to analyze the stored information and present it in a way that can be more easily understood. This data includes the IP address of the computer, the amount of data transferred, the URL visited, the time and date of the visit, the operating system and the browser used by the visitor to the web site.
 The most common information used to tell whether a web site is doing well is the number of visitors. This is certainly valuable information, but it tells us nothing about what visitors are doing when they visit a web site. Standard statistics software will guess at how much time people spend viewing a specific page, but this is also not as valuable as the information collected by Google Analytics.
13 Main Features Of Google Analytics:
  • Settings Of Goals-Goal conversions are the primary metric for measuring how well your site fulfills business objectives. A goal is a website page which a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download if the site is e-commerce.For exapmle:You just set a Goal with Goal Type Page/Visit and given a value that after reaches to this Page views value,your particular Goal will be accompolished.And when it Really reaches it will show 1 Goal Completed.


  • Custom Report-There are so many levels, layers, and measures in the Google Analytics interface that I often used to waste time attempting to find my first stop in the system: reports.Custom Reports changed that. Not only does this feature allow for innumerable of different perspectives and data, but you can also save each report and head back to it at a moment’s notice.Get the data you need, organized in the way you want to see it with custom reports, custom variables, and a flexible tracking API. Check This Video is a good starting point to understanding how to make the most of custom reports.



  • Search Engine Traffic- Knowing which search engines are sending the most traffic and how well its converting can help you enhance your spend and SEO efforts. Richmond Hill based SEO services experts also stating: while Google will likely provide you the most traffic, if Yahoo or Ask converts better, you might want to see how you can get more visitors from them.



  • Top Content- For each page on your site, Google Analytics will tell you how many times it has been viewed how much time the average visitor stays there, and how many people leave your site after visiting. If you have a popular page that everyone leaves after viewing, you should think about adding something attention grabbing on it.This is a worthwhile feature to maximise traffic.



  • Keyword Source- Knowing how customers find you is one of the most important questions in Blogging.So,that we can improve the Keywords if its not giving good result.Google Analytics tells you what search keywords people are using to find your site. If certain keywords are proving hot, you might want to consider catering keyword buys, content, and offers to them.



  • Bounce Rate-The bounce rate tells you how many people come to your site and leave without going any further. Analytics will let you view your bounce rate over time, and see how it varies from page to page. For example, if you have multiple landing pages, those with a higher bounce rate should probably get the axe.



  • Email Reports- Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns.And you can see the Report without login to Analytics.



  • Deep Geographic Data – You can now see how your site is performing in a variety of metrics by city or country.It tells you from which location most of your visitor comes.



  • Comparing Date Ranges- In the old Analytics, there was no easy way to compare how your site is doing relative to a different point in time. Today’s upgrade includes new capabilities that allow you to compare two different time periods and chart them immediately.



  • Navigation Summary- This report shows how users maneuver through your site. For example, you can see where users go from the homepage, or how most of them get to your contact page. If people aren’t following your desired navigation, it means you probably need to re-arrange some things on your page to entice users click the right spots.



  • Mobile Tracking-Google Analytics also help in Track mobile websites, mobile apps and web-enabled mobile devices, including both high end and non-javascript enabled phones.



  • Integrated with AdWords and AdSense-Optimize your AdWords performance with post-click data on your keywords, search queries, match type and more. AdSense reports show publishers which site content generates the most revenue.



  • Data Export-Export your data with the Google Analytics Data Export API  or email and export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files. 


Hope my this Post will help you in knowing about Google Analytics and Its Awesome Features,Tell me by your Comments.Keep connected will post an Update about how to setup Google Analytics on Blogger Blog soon.Subscribe to our Newsletter to get All Update in Your Mail.

Govind Choudhary

Govind Choudhary

Govind Choudhary is the founder Of, the tech blog which is live since 2011. He's a passionate Blogger, SEO Expert, Internet Marketing Ninja, Domain Name Consultant & Investor. Do reach to him, if you're looking for any help in Growth hacking your business online. Find him on Twitter and Linkedin.


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